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Los Angeles-based content creation studio, Wayfarer, has launched. Co-founded by CEO, Justin Baldoni, the star of CW series Jane the Virgin, and Ahmed Musiol, its president and head of the commercial division, Wayfarer launches on the heels of the studio’s motivational, touching short film Dear Maiya for Wells Fargo. Joining Baldoni and Musiol will be chief operating officer and head of development for TV and digital, Farhoud Meybodi. Wayfarer is represented nationally by Nikki Weiss & Co.

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