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M&M's – M&M's: Candyman

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M&M's celebrate their 75th anniversary with this history spanning spot and promo featuring footage from spots from the brand's past.

As part of the year-long celebrations the brand has also teamed up with Russian/German Grammy Award-winning musician, music producer, and DJ; Zedd and US soul artist, vocalist, songwriter, and record producer; Aloe Blacc to cover Sammy Davis Jr.'s classic, The Candyman.

As well as the spot, above, the brand and the artists have also teamed up to record a full version of the anthem.

The pcampaign was created by BBDO New York and helmed by StyleWar through Smuggler.

 

 

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