Naked Publishes A- Zine

The end of February marked a change in tactic for international creative agency Naked Communications.

In a bid to demonstrate the agency’s creativity, the team decided to create an independent zine – topically named A-, to reference the agency’s counter-culture approach.

The launch of the first issue closely coincided with Naked’s second Brew event, held as a way to respond to various adland-appropriate themes.

Both the event and the zine focussed on the importance of the senses in advertising, looking at how brands can think beyond just their traditional approach.

A- explores the senses by categorising the zine into five different sections, each marked by a different sense.

Contributors were sent on various missions to test out the importance of some senses over others. One such experience includes a journalist who goes to a concert of Bianca Casady & the C.i.A… wearing noise-cancelling headphones.

While the world goes crazy for VR – which heightens the sound and sight senses – Naked has decided to explore the power of multi-sensory experiences.

“Challenging Sensory experience is a marketing pain point,” says Naked’s head of marketing Nick Tate. “Through editorial we’ve started to unpack how this can come to life through multi-modal touchpoints. We’re already excited about issue two and where that journey will take us.”

The agency plans to release a zine every few months, following the success of issue one.