180 wins TomTom

Leading technology brand and Satnav manufacturer, TomTom, has named Dutch advertising agency 180 Amsterdam as its global strategic and creative partner. 180 Amsterdam will bring its extensive experience in the worlds of technology, sport and building global brands to the challenge of developing both a strategic roadmap for the business to help it grow across its different categories, and the integrated creative platforms that the brand will activate - from retail through to advertising and events.