Grey Makes Fairy Very Fair
After International Women’s Day, we’ve all wondered how we can improve the UK's gender gap. Grey has a solution.
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Credits
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- Agency Grey London
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Credits
powered by
- Agency Grey London
- Editing Company Just So
- Art Director Isac de Aguiar
- Copywriter Andres Morales
- Copywriter Diego Lopez
- Agency Producer Shaun O'Dwyer
- Executive Creative Director
- Executive Creative Director
- Executive Creative Director Dom Goldman
- Chief Creative Officer Nils Leonard
- Chief Creative Officer Diego Medvedocky
- Creative Jonathan Rands
- Creative Alex Tizard
- Director Lucy Bridger
- Producer Shaun Musgrove
- Producer Jeannette Sutton
- Creative Director Gary McNaulty
- Creative Director Andy Lockley
- Creative Director Diego Gueler Montero
- Creative Director Josefine Richards
- Creative Director Sebastian Graccioli
- Creative Director Paul Moran
Credits
powered by
- Agency Grey London
- Editing Company Just So
- Art Director Isac de Aguiar
- Copywriter Andres Morales
- Copywriter Diego Lopez
- Agency Producer Shaun O'Dwyer
- Executive Creative Director
- Executive Creative Director
- Executive Creative Director Dom Goldman
- Chief Creative Officer Nils Leonard
- Chief Creative Officer Diego Medvedocky
- Creative Jonathan Rands
- Creative Alex Tizard
- Director Lucy Bridger
- Producer Shaun Musgrove
- Producer Jeannette Sutton
- Creative Director Gary McNaulty
- Creative Director Andy Lockley
- Creative Director Diego Gueler Montero
- Creative Director Josefine Richards
- Creative Director Sebastian Graccioli
- Creative Director Paul Moran
We’ve got the vote, we make up almost half of the nation’s workforce and yet in 2016, we’re still not as progressive as we may think here in the UK.
Following International Women’s Day two days ago, it seems we still have a little while to go until gender roles become balanced.
In a new campaign for Fairy, Grey ran an experiment to find out who does most of the housework and perhaps, unsurprisingly women topped the chart.
They found that the average British woman spends 117 minutes more minutes on housework than men – although some of the male partners featured in the video do dispute this…
To challenge our expectations of gender, Fairy has unveiled a new label for its bottle, dropping the ‘y’ - to become fair instead.
Why? To help spread the housework load and hopefully challenge gender stereotypes once and for all. No excuses now boys!
Connections
powered by
- Agency Grey London
- Editing Company Just So
- Production Just So
- Chief Creative Officer Diego Medvedocky
- Chief Creative Officer Nils Leonard
- Creative Director Josefine Richards
- Creative Director Andy Lockley
- Creative Director Paul Moran
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