M&C Saatchi Group acquires MCD Partners

M&C Saatchi Group’s CRM and direct marketing agency, LIDA, has acquired a majority stake in MCD Partners, a digital customer experience agency. The US offering will be led by MCD Partners co-founders Ian Magnani, John Caruso and Wasim Choudhury. LIDA, based out of London, will continue to be led by Matthew Heath, chairman and Victoria Fox CEO. The move cements the agency’s plans to take the LIDA offering to key global markets, which started with the launch of LIDA Australia in 2014.