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Grey London has hired Irish-born Alan Aboud as creative director to its fragrance brands.
He will join managing partner Sam Southey (above, L) and will help to bolster the agency’s content across fashion and beauty. Aboud has earned a reputation as a great fashion and beauty creative director, having worked with Paul Smith for over 25 years. Inspired by some of the industry’s greats such as John Hegarty and fashion photographers David Bailey and Mario Testino, he has also dabbled in art direction, graphic design, photography and motion graphics. In his spare time, he will continue to create work on behalf of his creative studio ABOUD+ABOUD.
