VCCP Acquires MUH-TAY-ZIK | HOF-FER

VCCP has today announced the acquisition of San Francisco-based creative agency MUH-TAY-ZIK| HOF-FER to form what has been described as a 'challenger network for challenger brands.'

With offices in London, Berlin, Madrid, Prague and Sydney, VCCP has been looking to expand and develop a US presence for several years, and the timing of the deal ties in with MUH-TAY-ZIK | HOF-FER’s rapid recent growth, a series of high-profile account wins, and its plans to open an NYC office in the coming months.

Adrian Coleman, co-founder and CEO of VCCP (pictured centre, opening image, together with MUH-TAY-ZIK |HOF-FER co-founders John Matejczyk, left and Matt Hofherr, right), described the merger as "a joining of like-minded souls across the Atlantic. Together we believe that creativity is still the biggest multiplier for any business, and we want to offer that creativity to ambitious, challenger brands all over the world. This deal will give us the global reach and opportunity to achieve that.” 

The deal will see VCCP’s current clients BMW Motorrad, Comparethemarket.com, Molson Coors and easyJet join the likes of AAA, Audi, method, Netflix, OXO, and SoFi from MUH-TAY-ZIK | HOF-FER's roster. 

MUH-TAY-ZIK | HOF-FER's Matejczyk added: “When we met VCCP, we just genuinely liked them. We wanted to hang out with them, share visions of the future, push each other to do the best work possible, and make ambitious plans together for the brands we work on. We share a deep desire to unleash creativity, in all its forms, on business problems and opportunities.”