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Advertising software company, SteelHouse, has launched the UK industry’s first advertising software package, which includes Ad Builder, Creative Library and access to Getty Images and YouTube content.

“Advertising and the way brands connect with their audience is constantly evolving, but display ads have stayed the same. Because of this, we’ve taken our years of creative development experience and poured it into the SteelHouse Creative Suite,” says SteelHouse president and CEO, Mark Douglas.

The package will allow creatives to access Getty's collection of high quality images, incorporate video from YouTube channels or easily upload their own assets. With the Ad Builder, users can create and edit ads quickly with the drag and drop function, including messaging, buttons, scene animation, and countdown timers. Instead of building ads from scratch, the Creative Library provides access to ads that can be customised for any brand – all with no coding required.

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