B-Reel Films signs Har’el

B-Reel Films welcomes Israeli-born film and commercials director Alma Har’el to its roster.

Since the debut of her first film Bombay Beach at the 2011 Tribeca Film Festival (where she won top prize), Har’el has gone on to complete another feature, Love True, which premiered at the same festival this year. But she also dedicates her time to directing commercials, making a name for herself as the first female director to be used by various brands, such as Stella Artois. Har’el was also previously selected as a Filmaker25 New Face of Cinema, after beginning her career as a photographer and video artist, before moving on to helm music videos and then longer-form features.