R/GA London's new connected space deal

UAE-based telecommunications service provider du has partnered with agency R/GA London to launch a new venture: Connected Design by R/GA & du.

Targeted at leading UAE businesses, Connected Design by R/GA & du will help to enhance clients' digital capabilities, with a specific focus in the areas of connected spaces, IoT and digital products, along with services such as apps, web platforms, bots, AR, VR and voice-activated solutions.

The function of the partnership will range from strategy and consulting, to design and technology services. Its first project is a new connected space for Dubai Holding’s global HQ.

Matt Lodder, EVP managing director, R/GA EMEA, pictured (left) with Jose Valles, VP enterprise and commerce at du, says: “This is a landmark partnership for R/GA, with one of the region’s most forward thinking telecom companies. We have a shared vision, which is to create a genuine opportunity for strategic combined growth in the UAE, through innovation in design and technology.”