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US advertising agency TBWAChiatDay New York has welcomed Wade Alger as executive creative director. In his new role, Alger – a former veteran of The Martin Agency – will work alongside ECD and global head of art, Erik Vervroegen, and will report to global creative president and CCO, Chris Garbutt. While at the Martin Agency, Alger ran the company’s flagship GEICO account, where he helped to move it from traditional to digital and integrated, as well as improve its ratings to #2 in the car insurance category. Alger will join the agency in December.
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