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Huggies' tribute to neonatal care

Littlewoods – Littlewoods: The Walk

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Credits
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  • Agency St Luke's
  • Production Company Sonny
  • Editing Company Work Editorial
  • Sound Design Grand Central Recording Studios (GCRS)
  • Grade Freefolk
  • Post Production 1920, London
  • Editor Mark Edinoff
  • Art Director Laura Stevens
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It's a typically British post-Christmas lunch event; the Christmas walk. Loathed by children, enforced by parents, this particular Christmas tradition forms the basis of this new spot from St Luke's London and Sonny London director, Guy Manwaring, which itself is part of an £8m Christmas campaign, based around the line 'Own it!', which aims to revitalise the 84-year-old brand.

“Own it! brings a modern, relevant attitude to an 84-year-old retail offering," says Al Young, ECD at St Luke’s, "[and] Guy Manwaring has delivered this perfectly with warmth and humour."

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