JWT Peru adds new head of innovation

JWT Peru has welcomed Brazilian Tiago Ribeiro, aka Tito, to its office as head of innovation.

He will work closely with Pablo Perez, business transformation VP. Ribeiro brings with him almost 13 year’s worth of experience – launching his career as a copywriter, before turning his hand to strategic planning and Digital PR and eventually creating start-up company @agencybrazil, which focusses on digital media and brand partnerships in Brazil. He has created work for the likes of Diesel, Axe and Coca-Cola. Prior to this role, he was at Y&R Peru as head of social and digital networks.