Borgström heads to BBH Singapore

BBH Singapore has welcomed Joakim Borgström through its doors as its new ECD.

Borgström, also known as Jab, will be replacing former ECD Scott McClelland, who will be returning to his native Australia. Jab has been based in BBH’s London office since November, working as group creative director.

Prior to this, he spent 10 years as a creative director and partner at DoubleYou Barcelona, following stints at Wieden + Kennedy Amsterdam and Goodby Silverstein & Partners San Francisco, where he worked across leading brands, like Coca-Cola, Google and Doritos among others.