Hoad joins BBH

London advertising agency BBH has appointed former RKCR/Y&R vice chairman Alison Hoad as UK chief strategy officer. In her new role, Hoad will partner with CEO Ben Fennell in leading BBH’s UK business. Hoad will focus on driving creative quality and business growth for the group of companies that now makes up BBH in the UK. During her career, she has helped to shape the fortunes of some of the world’s most iconic brands including Nike, the BBC, Marks & Spencer and Virgin Atlantic.