Parfums Christian Dior: Poison Girl
Parfums Christian Dior takes inspiration from Jonze's Kenzo ad and features strong choreography in a car park.
Credits
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- Production Company Insurrection
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Credits
powered by- Production Company Insurrection
- Post Production Home DP
- Editor Adriana Legay
- Director of Photography Jake Scott
- Art Director Alexandra Reghioua
- Director Francois Rousselet
- Producer Erinn Guillon
- Composer Benoit Heitz
- Creative Studio Director
- Assistant Choreographer
- Choreographer
- Music Producer
- Choreographer
- Creative Producer
- Music Producer Jules de Chateleux
Credits
powered by- Production Company Insurrection
- Post Production Home DP
- Editor Adriana Legay
- Director of Photography Jake Scott
- Art Director Alexandra Reghioua
- Director Francois Rousselet
- Producer Erinn Guillon
- Composer Benoit Heitz
- Creative Studio Director
- Assistant Choreographer
- Choreographer
- Music Producer
- Choreographer
- Creative Producer
- Music Producer Jules de Chateleux
Renowned choreographer Holly Blakey leads this urban dance-off for Parfums Christian Dior.
Produced in-house by the brand's own creative studio and helmed by François Rousselet, the promo-inspired spot seems to reference Spike Jonze's Kenzo spot, which caught the attention of international audiences last year thanks to its refusal to confrom to the stereotypical structure of a perfume ad - ie lots of celebrity cameos amd sultry poses.
In this spot, a girl gang take this same approach, and ruthlessly enter a dance battle with a competing male group, taking over a car park to bust some serious moves.
Connections
powered by- Agency Dior Advertising Creative Studio
- Post Production Home DP
- Production INSURRECTION
- Art Director Alexandra Reghioua
- Director François Rousselet
- Director of Photography Jake Scott
- Editor Adriana Legay
- Assistant Choreographer Darcy Jayne Wallace
- Choreographer Holly Blakey
- Creative Producer Zelda Bensoussan
- Music Producer Jules de Chateleux
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