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Parfums Christian Dior: Poison Girl

Parfums Christian Dior takes inspiration from Jonze's Kenzo ad and features strong choreography in a car park.

by Shots on 7^th February 2017

This article was created before we re-designed Shots – it may look a little strange or not have the same features as new articles. If you see something particularly wacky, please let us know on shots@extremereach.com

Parfums Christian Dior – Parfums Christian Dior: Poison Girl

Credits

Production Company Insurrection

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Credits

Production Company Insurrection
Post Production Home DP
Editor Adriana Legay
Director of Photography Jake Scott
Art Director Alexandra Reghioua
Director Francois Rousselet
Producer Erinn Guillon
Composer Benoit Heitz

Creative Studio Director
Assistant Choreographer
Choreographer
Music Producer
Choreographer
Creative Producer
Music Producer Jules de Chateleux

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Renowned choreographer Holly Blakey leads this urban dance-off for Parfums Christian Dior.

Produced in-house by the brand's own creative studio and helmed by François Rousselet, the promo-inspired spot seems to reference Spike Jonze's Kenzo spot, which caught the attention of international audiences last year thanks to its refusal to confrom to the stereotypical structure of a perfume ad - ie lots of celebrity cameos amd sultry poses.

In this spot, a girl gang take this same approach, and ruthlessly enter a dance battle with a competing male group, taking over a car park to bust some serious moves.

Connections

Agency Dior Advertising Creative Studio
Post Production Home DP
Production INSURRECTION
Art Director Alexandra Reghioua
Director François Rousselet
Director of Photography Jake Scott
Editor Adriana Legay
Assistant Choreographer Darcy Jayne Wallace
Choreographer Holly Blakey
Creative Producer Zelda Bensoussan
Music Producer Jules de Chateleux

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