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Parfums Christian Dior – Parfums Christian Dior: Poison Girl

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  • Creative Studio Director
  • Assistant Choreographer
  • Choreographer
  • Music Producer
  • Choreographer
  • Creative Producer
  • Music Producer Jules de Chateleux
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Renowned choreographer Holly Blakey leads this urban dance-off for Parfums Christian Dior. 

Produced in-house by the brand's own creative studio and helmed by François Rousselet, the promo-inspired spot seems to reference Spike Jonze's Kenzo spot, which caught the attention of international audiences last year thanks to its refusal to confrom to the stereotypical structure of a perfume ad - ie lots of celebrity cameos amd sultry poses.

In this spot, a girl gang take this same approach, and ruthlessly enter a dance battle with a competing male group, taking over a car park to bust some serious moves.

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