The Naive New Beaters get cosy in branded short

In a similar way to how adland feels following Cannes Lions, The Naive New Beaters are in need of some R&R following their non-stop global tour, luckily ibis hotels has them covered.

Created by BETC Paris this new branded mocumentary joins the band following a successful, but exhausting world tour. For three months, the band hide themselves away, with their only link to the outside world being the staff of the ibis hotel of Porte de Clichy in Paris.

Eventually, however, the band feels ready for the world, and their fans, but only if they have the comforts they found in the ibis hotel.

The trio are well known for their experimental nature having released one of the first 360 music videos to cross 1.7 million views last year, Heal Tomorrow..

Directed by Raphael Frydman through Francine Framboise the bizarre yet entertaining film finds a truly unique way to promote the hotel’s perks, comfort and customer service.