Reebok: My Time
Reebok launches its Spring/Summer '17 collection with the help of boxer Conor Benn in this new spot via RSA.
Credits
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- Production Company RSA Films
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Credits
powered by
- Production Company RSA Films
- Editor Benjamin Gerstein
- Director of Photography Frank Madone
- Director Gray Hughes
- Producer Vanya Barwell
- Colourist Sarina McCavana
Credits
powered by
- Production Company RSA Films
- Editor Benjamin Gerstein
- Director of Photography Frank Madone
- Director Gray Hughes
- Producer Vanya Barwell
- Colourist Sarina McCavana
Reebok has launched its Spring/Summer '17 collection with this motivational film featuring up-and-coming boxer Conor Benn.
Directed by Gray Hughes through RSA London, the new spot is the boxer's first campaign since becoming Reebok's ambassador last year. The films aim to showcase the boxer's impressive athleticism and provide an insight into his mental determination aided by the brand's equipment.
Light-welterweight Benn, son of famed boxer Nigel Benn, has recorded wins in all six of his professional fights to date.
Connections
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- Agency M&C Saatchi Sport and Entertainment
- Production RSA Films
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