Manir Fadel to light up Red Fuse

Red Fuse Communications have hired Manir Fadel as their new executive creative directer for Europe, the Middle East and Africa.

Based out of Paris, Fadel will oversee output in over 130 countries for Red Fuse, the agency created to promote Colgate-Palmolive brands, Before this posting, Fadel worked at global ECD for Unilever's Sunsilk brand at JWT, a sister brand to Red Fuse, which is also owned by WPP.

Born in Brazil, he began as a copywriter in Sao Paulo of DM9DDB and the Brazilian branch of Ogilvy, before spending 11 years rising up the ranks of Lew'LaraTBWA, eventually becoming CCO.

Across his career, he has received over 20 Cannes Lions, as well as pretty much every other major advertising award.