Advertising Week Europe 2017: Day 4 in Quotes

As we reach the end of the (what feel like) 69 days of Advertising Week Europe, the shots reporters finally know what it must have been like to be one of the Chilean miners. Although this particular cave-like space has a lot more people taking about native advertising. Plus, the Chilean miners never had to stand by as a vlogger tried to convince people he was a real journalist, which quite frankly you would have to be living in a cave to believe.

...apologies for that weird flight of fancy. All I've been living on over the last four days are foods from social media brand goodie bags, plus I'm still reeling from being metres away from Al Gore earlier. More of that below.

Anyway, here is our last round-up of the day's best quotes. You can also check out days one, two and three by following those links.

My Influencer is Bigger Than Yours

"There's nothing new about influencer marketing - it's patronage, it's sponsorships, it's endorsements...but audiences need to careful."

Jonathan Allan, Sales Director at Channel 4

Creative Trends Influencing Advertising in 2017 

“Someone needs to find a new way to approach the emoji.”

Andy Fowler, ECD at Brothers & Sisters

“Empathy is the most important part of VR.”
Becky Power, CD at Mindshare

Masters of Monetising Content 

“Data, Insight and Ideas is what it’s all about.”

Nick Hugh, COO at Telegraph Media Group

Future of Agencies: From Agency Network to Networked Agency

"We're on a mission now to keep up with consumer behaviour."

Leigh Thomas, Director of Global Client Partnerships at Facebook

"Brands are experiences these days. That's confusing for agencies and sometimes confusing for clients too."

"Try and hire hybrid people." 

George Prest, founder, Blood Global

Empire Presents: Al Gore in Conversation

“We live in a time of endless challenges. Establishing a momentum for the future is a prerequisite.”

“There’s a realistic chance that Trump might not pull out of the Paris agreement.”

“Find the moral courage to stand up and say let’s change.” Al Gore, Former Vice President, US

Thoughts From the Head of Advertising: A Talk by Mark Denton

“How to get your money’s worth out of creativity? Give them a free hand and a creative opportunity.”

Mark Denton, Founder at Coy Communications