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New York-based production company Identity have announced the signing of Italian director Sergio Bosatra for US commercial representation. A specialist in tabletop, high-speed motion control and crafting in-camera effects, Bosatra makes his debut in the US commercial market with a new campaign for Modelo. Bosatra developed his unique directorial style over the course of nine years, while working as a first AD in Italy for commercial, music video and feature film projects.

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