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New York-based editorial shop Fluid has announced a rebrand under the name Bandit. In addition to the new name, the company has announced the promotion of editor John Piccolo (JP) to partner. JP joined Fluid in 2012 as a staff editor and rose through the ranks assuming a leadership position in the company and building new client relationships which propelled the shop forward.  He has cut notable spots for such top clients as Sony, NY Lottery, Crest, Pepsi, Chase, GEICO and Dell, among numerous others.

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