Winners: Promo, Print, Publishing, Outdoor & More
We reveal who won what across these categories at Cannes Lions’ first award show of the week.
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As Cannes Lions 2017 gets underway, we promise to keep you informed of all the winners from the various categories throughout the week.
Last night, awards were divvied out for the Promo & Activation; Print & Publishing; PR; Outdoor; and Glass Lions categories.
Promo & Activation:
Under Promo & Activation, 102 entries were awarded for their ability to encourage consumers to interact with brands and their advertising. 15 campaigns received a Gold Lion, while 180LA’s Boost Your Voice for Boost Mobile secured the Grand Prix prize.
Print & Publishing:
This year, 89 awards were distributed to celebrate the craftsmanship of published work. DAVID claimed three Grand Prix’s for Burger King, including the below Somos Parrilla campaign from its Argentina office.
PR:
The PR category honours how well a piece of work has been communicated to the public and judges its impact on how it changes perception of a brand or organization. This year, McCann’s bronze statue, Fearless Girl, installed in Wall Street for State Street Global Advisors rightly scooped up the Grand Prix award, while 17 other campaigns – including &Co./NoA's The DNA Journey for Momondo and FCB’s Anti-Gun violence campaign – secured Gold.
Outdoor:
Fearless Girl (below) was on a winning streak, as it also scooped up the Grand Prix in the Outdoor category, thanks to its transformation of a public space.
Twitter also won big under this category, taking home 10 Grand Prix’s for its campaign on culture, that included iconic figures such as Gloria Steinem, Muhammad Ali and Prince.
Glass Lions:
And perhaps no surprises here, McCann again took home the Grand Prix for Fearless Girl as the campaign proved to tackle gender inequality head-on with its bold approach that was unveiled, topically, on International Women’s Day. Huge congrats to McCann!
