Yong moves up at W+K

Wieden+Kennedy Shanghai has promoted Vivian Yong to executive creative director. In her new role, Yong will partner with the office’s current ECD Ian Toombs to form a creative duo alongside managing director Bryan Tilson. Yong began her career in 1999 at M&C Saatchi, Ogilvy and McCann Erickson, living between London and Hong Kong while simultaneously working as a multilingual journalist. She joined W+K Shanghai as a creative director in 2012 and has created multi-platform campaigns for Nike, P&G, Corona and Cathay Pacific Airlines as well as successful China-specific campaigns for Tiffany and Levi's that were later adopted globally.