Boardman heads to OB Management

London-based OB Management has bolstered its advertising division by appointing Lula Boardman as commercials and content representative. Boardman will work with Otis Bell and Jez Murrell to represent their eclectic roster of production companies that include 1stAveMachine, Friends Electric, Furlined, London Alley and STALKR, with Ellen Crane heading up their independent director division. Boardman cut her teeth at TBWA and Media Arts Lab, before joining JWT where she worked across TV campaigns for First Direct, Canon and Kenco among others. She has spent the past two years working as a TV producer at Iris, producing commercials for clients like Dominos and Virgin Active.