Tonge appointed head of 4creative

London-based multi award-winning in-house creative agency for UK broadcaster Channel4, 4creative, has named Alice Tonge as its new head. She will report into chief marketing and communications officer Dan Brooke and lead 4creative in the production of ground-breaking, risky, culturally-potent and innovative campaigns, as well as input into the brand’s vision and strategy. Prior to the promotion, she was head of creative and design at Channel 4, where she was responsible for its major 2015 rebrand.