Fart Freely & Become Official Sound of New Game
Buzzman teams up with Ubisoft again to launch South Park’s latest video game in malodorous marketing stunt.
Buzzman brings us something silly and stinky again ahead of the launch of South Park’s latest video game, The Fractured But Whole.
Following on from their Nosulus Rift campaign last year, this time the agency is offering series fans and gamers a unique chance to enter their recorded rips into an international fart competition and compete to become the game’s official farter.
In the game, farts are the ultimate weapon used to ward off enemies with their stench and force.
Structured like America’s Got Talent, the campaign shows how fierce the competition may be – which is why a jury made up of a video game sound designer, a beautiful blonde and professional flatulist, Mr Methane - as well as various Ubisoft execs - will come together to consider all the applications.
Entrants can submit their farts via the iamthefart website.
Winners will be revealed on October 23, with the finalist flown out to San Francisco to record their parp at Ubisoft’s studios.
It may sound like a joke, but it definitely isn’t. So eat the beans and enjoy the gas... just be sure to have a recorder to hand when you do let go.
Connections
powered by- Agency Buzzman
- Production Sovage
- Sound Design SCHMOOZE
- Art Director Louis Audard
- Creative Director Tristan Daltroff
- Other Thomas Granger
- President Georges Mohammed-Cherif
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