The shots Awards 2017 Winners Part One; The Work
All the amazing work that won at last night's shots Awards 2017 ceremony in London.
Last night [Wednesday November 8] saw a selection of the best campaign work launched by brands and advertisers, awarded for outstanding creativity and innovative execution over the past year.
Below is a list of the work that picked up prizes at the shots Awards 2017, held at The Brewery London, work which was initially nominated by the shots editorial team before going on to be judged by an international panel of industry experts from the global advertising community.
Huge congratulations to all of those who picked up trophies at the event.
To see the list of people and companies that won, click here.
Best Use of Music in a Commercial
Sponsored by Greenlight
Gold: MailChimp MailShrimp
Agency: Droga5 New York
Production Companies: Riff Raff Films London; The Directors’ Bureau LA Director: The Sacred Egg
Music Supervisors: Ricall Music Supervision London
Publishers: Five Missions More
Composers: Josh Williamson
& Alex Cowan
Silver: Paddy Power Coach Driver
Agency: Lucky Generals London
Production Company: Smuggler London
Director: Randy Krallman
Bronze: Sony PlayStationThe King
Agency: BBH New York
Production Company: Epoch Films New York
Director: Martin de Thurah
Music Company: Woodwork Music Salford
Best Use of Sound Design in a Commercial
Gold: Honda Dream Makers
Agency: Wieden+Kennedy London
Production Company: Time Based Arts London
Directors: James Allen; Mike Skrgatic
Sound Design: 750mph London
Silver: Temptations Keep Them Busy
Agency: adam&eveDDB London
Production Company: Rogue Films London
Director: Sam Brown
Sound Design: Factory London
Bronze: McLaren Raise Your Limits
Agency: Carnage/Rogue Films London
Production Company: Carnage/Rogue Films London
Director: Richard De Aragues
Sound Design: 750mph London
Best Use of Animation in a Commercial
Gold: Samsung Ostrich
Agency: Leo Burnett Chicago
Production Company: MJZ Los Angeles
Director: Matthijs Van Heijningen
Post Production: MPC London
Silver: Volkswagen Alien
Agency: adam&eveDDB London
Production Company: Somesuch London
Director: Nick Gordon
Bronze: Sainsbury’s The Greatest Gift
Agency: AMV BBDO London
Production Company: Passion Animation Studios London
Director: Sam Fell
Branded Entertainment of the Year – One-off Project
Gold: H&M Come Together
Agency: adam&eveDDB London
Production Companies: The Directors Bureau LA; Riff Raff London
Director: Wes Anderson
Silver: Off The Street Club The Toughest Letter
Agency: Energy BBDO Chicago
Production Company: Flare Chicago
Director: Cheese&Cracker
Bronze: Chanel Jellywolf
Agency: iD London
Production Company: B-Reel Films London
Director: Alma Har’el
Branded Entertainment of the Year – Series
Gold: MailChimp Did You Mean MailChimp?
Agency: Droga5 London
Production Companies: The Directors Bureau Los Angeles; Riff Raff Films London
Director: The Sacred Egg
Silver: HP The Wolf
Agency: Giant Spoon Los Angeles
Production Company: Park Pictures New York
Director: Lance Acord
Bronze: Converse Forever Chuck
Agency: Anomaly New York
Production Company: Caviar Los Angeles
Director: Karim Huu Do
Editing Company: Cut+Run Los Angeles
Music Video of the Year
Gold: The Blaze Territory
Production Company: Iconoclast Paris
Director: The Blaze
Commissioner: Emmanuel Barron
Record Company: Animal63
Silver: Lil Dicky Pillow Talking
Production Company: Dirty Burd LA
Director: Tony Yacenda
Commissioner: n/a
Record Company: School Boy Records
Bronze: Jay-Z The Story of O.J.
Production Company: n/a
Directors: Jay-Z; Mark Romanek
Commissioner: n/a
Record Company: Roc Nation
Charity/PSA Campaign of the Year
Gold: Comic Relief Swear Jar
Agency: Grey London
Production Company: Town Productions London
Silver: Ad Council Love Has No Labels - Fans of Love
Agency: R/GA New York
Production Company: Tool of North America LA
Director: Floyd Russ
Editing Company: Cut+Run LA
Bronze: Burns & Smiles Halloween
Agency: TBWAParis
Production Company: TBWAElse Paris
Director: Nicolas Galoux
Online Commercial of The Year - Over Two Minutes
Gold: H&M Come Together
Agency: adam&eveDDB London
Production Companies: The Directors Bureau LA; Riff Raff Films London
Director: Wes Anderson
Silver: The Atlantic Typecast
Agency: Wieden+Kennedy New York
Production Company: O Positive New York
Director: David Shane
Bronze: Movistar Love Story
Agency: Young & Rubicam Mexico City
Production Company: Wabi Productions Madrid
Director: Andrew Lang
Online Commercial Of The Year - Up to and including Two Minutes
Gold: Google Year In Search 2016
Agencies: 72andSunny LA; Google Brand Studio
Production Companies: HECHOEN72 LA; Google Brand Studio
Director: n/a
Silver: John Lewis Buster the Boxer
Agency: adam&eveDDB London
Production Company: Blink Productions London
Director: Dougal Wilson
Bronze: Samsung Ostrich
Agency: Leo Burnett Chicago
Production Company: MJZ LA
Director: Matthijs Van Heijningen
Best Use of Outdoor
Gold: Off The Street Club The Bullet Hole Transplant
Agency: Energy BBDO Chicago
Production Company: Flare Chicago
Silver: Paramount Pictures Baywatch Slow-Mo Marathon
Agency: Droga5 London
Production Company: Smuggler
Director: Henry-Alex Rubin
Bronze: Halo Digital Landfill
Agency: JCDecaux Creative London
Production Company: Stink Studios London
Director: Nils Leonard
Interactive Campaign of the Year inc. VR/AR
Gold: Addict Aide Like My Addiction
Agency: BETC Paris
Production Company: Francine Framboise Paris
Director: Pierre Edouard Joubert
Silver: Warner Bros. Pictures Fantastic Beasts and Where to Find Them VR
Agency: Warner Bros. Pictures
Production Company: Framestore VR Studio
Bronze: John Lewis Buster’s Garden VR
Agency: adam&eveDDB London
Production Company: MPC Creative London
Director: Andre Assalino
Experiential Campaign of the Year
Gold: TV2 All That We Share
Agency: & Co./NoA Copenhagen
Production Company: Moland Film Company Copenhagen
Director: Asger Leth
Silver: Paramount Pictures The Baywatch Slow-Mo Marathon
Agency: Droga5 London
Production Company: Smuggler
Director: Henry-Alex Rubin
Bronze: SNCF Baryl
Agency: TBWAParis
Production Company: TBWAElse Paris
Director: Hungry Beards
Television Commercial of The Year - Up To And Including 60 Seconds
Gold: Volkswagen Alien
Agency: adam&eveDDB London
Production Company: Somesuch London
Director: Nick Gordon
Silver: Skittles Romance
Agency: adam&eveDDB London
Production Company: Outsider London
Director: Harold Einstein
Bronze: Kia Hero’s Journey
Agency: David & Goliath Miami
Production Company: MJZ LA
Director: Matthijs Van Heijningen
Television Commercial Of The Year - Over 60 Seconds
Gold: Lacoste Timeless
Agency: BETC Paris
Production Companies: Wanda Production Paris; Academy Films London
Director: Seb Edwards
Silver: John Lewis Buster the Boxer
Agency: adam&eveDDB London
Production Company: Blink London
Director: Dougal Wilson
Bronze: Canal+ Kitchen
Agency: BETC Paris
Production Company: Partizan Paris
Director: Antoine Bardou-Jacquet
Integrated Campaign of the Year
Gold: John Lewis Buster the Boxer
Agency: adam&eveDDB London
Production Company: Blink London
Director: Dougal Wilso
Silver: MailChimp Did You Mean MailChimp?
Agency: Droga5 New York
Production Companies: Riff Raff Films London; The Directors’ Bureau LA
Director: The Sacred Egg
Bronze: Illinois Council Against Handgun Violence Teddy Gun
Agency: FCB Chicago
Production Company: Lord + Thomas Chicago
Director: Ben Flaherty
