Kalle Hellzen has joined 180 Kingsday as executive creative director, joining from Los Angeles, where he served as executive creative director at R/GA.
Hellzen’s arrival comes after the summer merger between 180 Amsterdam and Kingsday, along with a number of strong senior hires including Tiina Salzburg as head of planning.
Joining 180 Kingsday after an eight-year European hiatus, Hellzen arrives from Los Angeles after helping to build R/GA from scratch to over 75 employees in just two years. Previously he established the creative arm of ACNE in the US as partner, creative director and director.
Throughout his career, Hellzen’s work for has garnered a swath of international accolades including Cannes Lions, Art Director's Club, SXSW, the One Show, Clio Awards, Epica, New York Festivals and many more. Hellzen will be tasked with leading the agency’s creative department, organized around the principle of creativity without frontiers - imagining advertising not as it is, but as it could be. A passionate advocate of empowering others, he will be instrumental in building agile global creative teams that incorporate disciplines beyond art and copy, such as UX, production, tech and design.
“180 thinking is a way of solving problems in ways that matter to a world that doesn’t care about ads," said Hellzen. "’m thrilled about the prospect of working towards this together with the team at 180 Kingsday."
Al Moseley, who has recently moved into the role of global president and CCO, based in LA said: "Kalle is truly an unorthodox thinker and fits alongside Eduardo Marques, ECD North America and myself to complete our creative global leadership offering" He added "We are now, as a creative collective, able to create global brand teams for our clients wherever they are in the world.”
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