Top 10 Most Viewed Videos on shots in 2017
Take a look back at some of your favourite spots from last year; featuring a world without apps; a vampire looking for fun and a banjo-playing Steve Martin.
10. Virgin Games: Vlad
Agency: VCCP
Director: Andy McLeod through Rattling Stick.
In this spot for online gambling service provider, Virgin Games, we meet Vlad, a weary vampire looking for a bit of fun in his life. Luckily for Vlad he stumbles across the app, and rediscovers his love for life.
9. Apple: Appocalypse
This comedic film imagines a world in which all apps cease to exist and the chaos that would ensue following such an event. It also stars various online celebrities, like Tinder founder Jonathan Badeen.
8. Lidl: Believe in Christmas
Agency: Folk Finland
Director: Pete Riski,through Directors Guild Helsinki
A young girl befriends a stranger to share Lidl's message about the importance of sharing at Christmas. In the sweet spot, she takes care of him, nurses him back to full health with afternoon tea and midnight feasts, all without her parents even realising that he's moved in.
7. Heineken: The Trailblazers
Agency: Publicis Italy
Director: Matthija Van Heijningen of MJZ
You know how it goes...you go out for a quick one after work, and end up on an epic, genre-spanning adventure with Roman legions, pirate ships, and a space battle. At least that's the premise in this spot.
6. Sony Xperia: The Cloud
Agency: mcgarrybowen
Director: Dave Meyers of Radical Media
To emphasise the power behind Sony's Xperia smartphone, this trio of spots focus on the device's defining characteristics and use beautiful natural landscapes as the backdrop.
5. James Wellbeloved: Mega City
Agency: AMV BBDO
Director: againstallodds through Passion Pictures
Pet food manufacturer James Wellbeloved has launched its first advertising campaign with this touching animated tale about Young Jack and his faithful little dog, Harry, and their adventures busking to earn enough money to buy Jack a new bike.
4. Volkswagen: Monkey
Agency: Kepel & Mata
Director: Santi Elias
There’s no denying this spot comes up on the cheesy side, but sometimes a bit of cheese, together with a brilliantly animated monkey is the perfect recipe for a tasty bit of advertising.
3. Nike: We Believe in the Power of Love
Director: Luca Finotti
The two-minute-long spot is stylised similar to a music video as there's no linear storyline, instead groups of young people are presented in varying stages of relationships as the flickering nike sign is reflected on the screen.
2. Three: Go Roam
Agency: Wieden+Kennedy London
Director: The Perlorian Brothers of MJZ
Go Roam asks what you would rather be like; a baby giraffe, tottering around ungainly due to your lacklustre data package, or a glorious gimingo/flamaffe (or as W+K are calling it, a 'giraffe-amingo'), soaring (or should that be roaming) with a 4G connection?
1. Steve Martin & the Steep Canyon Rangers: Caroline
Director: Brian Petchers through Dreambear
The promo for Martin's Grammy Award-winning blue grass band is the story of unrequited love following a break-up between Hader and Strong's characters. As Strong moves on and gets back in the dating game, Hader struggles to come to terms with the truth.
