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London prodco Mad Cow Films has just signed US director Hans Emanuel to its roster.

A native of Venice Beach, California, Emanuel grew up between Europe, the US, and Mexico and started his career in fashion design in New York before moving into filmmaking, winning a number of awards for his short Cajas which also screened at Berlinale.

Emanuel's commercials reel focuses on fashion and beauty brands with his first campaign for O.P.I. in 2013 winning a Bronze Lion, a Gold Clio and several golds at the Cristal festival. Now resident in Barcelona, he has just shot his first campaign through Mad Cow for Nivea's Urban Skin range. 

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