Telenor Brings New Meaning to 'Dog & Bone' with Pet Phone Plan

Swedish phone company Telenor has launched a new kind of family plan that includes an unexpected member: the family dog.

The campaign was created by Acne as a way to stand out in a competitive market for cellphone plans. As they point out, with family plans that cover extended family members and co-inhabitants of homes, why not make it possible to add the family dog? The canine-friendly device involves a tracking system, that can be checked through another family member's smartphone, as well as a customer service site and call line in "dog language."

If you think that's barking, check out the spot, Telenor Family, top, in which several family dogs are interviewed to give their take on the new plan. Afghan hound Seger thinks that he only deserves the absolute best, and in addition to being pampered and fed meatballs, he claims that the humans are the ones on his phone plan. Chips the chihuahua wistfully stares out a window and reminisces on the good ol' days when she could run free and no one would find her for hours - now, thanks to the tracking software in her collar, those days are over.

Turns out it's a ruff deal for some...