Cannes Lions & HP drive diversity with #MoreLikeMe
New initiative seeks to foster diverse rising talent with access to this year's Festival of Creativity.
In collaboration with tech giant HP, Cannes Lions has launched the #MoreLikeMe project with the goal of cultivating the talent of young, diverse creators.
The initiative is part of HP's mission to increase the ethnic and racial diversity of its ad agencies in order to better reflect their audiences and give rising stars an unforgettable opportunity.
The programme will choose 15 amateur creators from the UK, US and Mexico to attend the 2018 Cannes Lions Festival. Participants also will attend curated programmes, mentoring sessions, and networking events, and HP will run additional programmes that focus on diversity issues within the industry and media during the festival. After the festival, the young creators will have the opportunity to attend training sessions and other events headed by top industry leaders.
"#MoreLikeMe complements our ongoing work to drive diversity and inclusion across the industry. We’re excited to be partnering with HP to support diverse talent in three of our key markets," says executive festival director of Cannes Lions Louise Benson. "I hope the inaugural #MoreLikeMe program will inspire the industry at large, as well as provide role models and inspiration for the next generation of creatives from around the world.”
The 15 participants, nominated by each of HP's roster agencies, will be announced in late May.
