Ramos and Bigio launch GUT

GUT is a new and bold agency founded by Anselmo Ramos and Gastón Bigio with offices in Miami and Buenos Aires. Before starting GUT, Ramos and Bigio founded the agency DAVID, where they worked with the following brands: Burger King, Google, Kraft-Heinz, MACMA, Budweiser, Coca-Cola, Modelo, Nestlé, Shell, and Unilever. The duo have also won seven Cannes Grand Prix as well as various other accolades.

With a starting team of 12 creatives, GUT has plans to expand globally with offices in Latin America, Europe and Asia.

“The name says it all,” says Bigio. “It’s a daily reminder of our philosophy. We’ve always followed our gut. That’s who we are and what defines our work. We’ve been saying Embrace Uncertainty for a while, for this exact reason. We love that feeling of being a bit out of control and having absolutely no idea if an idea is going to work, but at the same time, knowing that’s the right thing to do to accomplish something unique. We like to question what seems unquestionable, and a lot of times that’s the trigger of business growth.”