Cannes Lions Friday Night Winners 2018: Film; Glass; Titanium & More
Congrats on making it through the week! Another year, another Cannes... we bid to farewell to the Croisette yet again. But before you go, find out who won what from last night's final ceremony.
Just before you pack your bags fully, down your final glass of rose and stumble upon other adland stranglers on the plane, you can trust on us to bring you the latest news from the Cannes Lions festival.
Friday night saw the crème de la crème of 2018 advertising campaigns awarded in the Palais across the Film, Sustainable Development Goals, Glass, Creative Effectiveness, Titanium and Grand Prix for Good categories. And we've listed the Grand Prix winners and more below to make the information easy for you to digest.
Film
Two spots were awarded the Grand Prix prize this year - the memorable Super Bowl spot, Saatchi & Saatchi's NY ad for Tide, It's A Tide Ad (below) scooped up the acclaimed Grand Prix prize along with BBDO NY's evocative spot, The Talk, for P&G.
Jury president and Almap BBDO partner/CCO Luiz Sanchez cited shareablity and emotionality as some of the leading factors behind each of the campaign's success.
“We wanted to find things that people wanted to watch and then re-watch and use their fingers to share. Tide is a great, popular campaign that took over a huge sporting event. The other GP is from the same company – P&G – but creates a completely different mood which reflects the days that we’re currently living in.”
Sustainable Development Goals
In their first year, the Sustainable Development Goals were launched to raise awareness of sustainability by challenging creatives to use creativity for good. All entry proceeds will be donated to sustainable development causes over the coming months, according to the festival chairman Terry Savage.
The Grand Prix-winning campaign in this category was Host/Havas Sydney’s spot for Palau Legacy Project, Palau Pledge, which jury president and Leo Burnett Worldwide executive chairman and global CCO, Mark Tutssel was the most inspiring in offering a practical solution.
"There is only one winner in this category and that is the human race,” says Tutssel. “The work here shone a light on creativity as a force for good and I think this category will become the most important Lion in the coming years. There were some amazing ideas but the GP was the freshest and the one that could be scalable around the world. We need to put the collective brain power of this industry into solving these global problems”
Glass
The Glass Lions always attempt to address any problems related to gender inequality and jury president and Badger & Winters USA’s founder/CCO Madonna Badger was impressed with this year’s crop of work.
One Grand Prix was awarded to AMV BBDO for its spot, Bloodnormal for Libresse.
Of the decision, Badger said, “The entries were diverse, strong and representative of global culture and they address the need to encourage global, systemic change. Bloodnormal was masterfully art directed and sheds light on the dark corner of period shame. Having 50% of the world’s population feeling ashamed of something that is natural is not good for anyone and this was a young, modern and sophisticated campaign. It also made me unafraid of saying the word ‘period’ over and over again in an international press conference such as this.”
Creative Effectiveness
Last year’s winning client of the year, Burger King global CMO Fernando Machado acted as jury president for the Creative Effectiveness category.
Ogilvy Mumbai’s campaign for Savlon, Savlon Healthy Hands Chalk Sticks, scored the Grand Prix accolade, with Machado revealing that the jury “had very rich discussions about all the work,” he said. “[It’s] a testament to that is the fact that people changed their minds through the process and the winning campaign is not really a campaign at all, but a solution in itself.”
Titanium
This year’s Grand Prix Titanium Lion was awarded to the highly-awarded campaign from Host/Havas Sydney for Palau Legacy Project, Palau Pledge, (as above) which Wieden+Kennedy CCO Colleen DeCourcy presided over the category’s jury.
“The Grand Prix was chosen because it is a corporate social responsibility campaign and because it went beyond just messaging,” said DeCourcy. “It changed the minds of governments. It’s so incredibly modern and put ideas together to create something world-changing.”
Grand Prix for Good
BWM Dentsu Sydney’s campaign for The ALS Association, Project Revoice, scooped up the Grand Prix for Good award.
