MediaMonks has launched a new R&D division to service agencies, brands and technology companies.
Focusing on innovation and rapid prototyping, MediaMonks Labs is headed up by Sander van der Vegte [pictured left], former head of games at MediaMonks. Based in Stockholm, Van der Vegte leads an international team including digital creative director Nilla Juvas [pictured centre], partner and CCO of MediaMonks Stockholm, Pasi Helin [pictured right] and creative technologists Joe Mango and Samuel Snider-Held. Operating across borders, the team aims to transform clients’ questions into tangible answers, tackling briefs with innovation workshops that result in prototypes.
Currently, the Labs division is working on a variety of projects using machine learning, AI, AR, VR and voice technology for clients such as Google, Nickelodeon, Stockholm Exergi and Furhat Robotics.
"MediaMonks takes on challenges and opportunities at high speed and we understand what drives digital trends like no other," says Victor Knaap, CEO, MediaMonks. "Embracing data, content and technology in this new age of brand communications is exactly what we are here to do. With MediaMonks Labs we are boosting our existing client offering."
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