Forsman & Bodenfors and KBS merge

Sweden’s Forsman & Bodenfors and US-based KBS (Kirshenbaum, Bond, Senecal + Partners) have announced today the companies will unite – keeping the Forsman & Bodenfors title – to form a new worldwide creative offering.

The creative collective brings together 700 employees across eight offices in North America, Europe and Asia and will share dual headquarters in Sweden and New York. The agency’s client roster includes Diageo, H&M, Hyatt, LG, P&G, Vanguard and Volvo.

The agency will be led by a global board overseen by global executive chairman Anna Qvennerstedt (centre, left) and global CEO Guy Hayward (centre, right). Silla Levin (right) and Mike Densmore (left) will continue to lead Forsman & Bodenfors Sweden and New York, respectively.

“Too often, clients are faced with having to decide whether to partner with award-winning creative agencies, tech-forward digital shops or strategic consultancies," said Hayward. "By aligning a way of working that attracts and retains the best talent with our blend of creativity, data, technology and media on a global scale, clients no longer have to choose.” 

The new Forsman & Bodenfors includes several partners and subsidiaries:

• The Media Kitchen, a media partner agency of KBS, which will retain its name and offer integrated media planning and buying services.

• London-based company, Albion, a digital transformation and product innovation partner that will also retain its name.

• Happy F&B, an agency focusing on brand strategy and design.

• F&B Inhouse, focusing on digital activation solutions.

• F&B Factory, a brand performance agency.

• F&B Studios, a production company focusing on film, photo and post production.