Fresh faces fly into PRETTYBIRD

Directors Eloise King, Sophie Muller and Yoni Lappin are joining PRETTYBIRD as it augments its creative footprint in the UK. 

Grammy-Award winning Sophie Muller (above, left) has a back catalogue of music videos dating back to the 90s, when she worked with such artists as Eurythmics, Kylie Minogue, Sade and Gwen Stefani. Recently she’s worked with Rihanna and Bebe Rexa. An alumni of Central St Martins art college, Muller was based in the US for years. Now that she has returned to the UK, she'll be focusing on music videos, commercial work and stills. 

Eloise King (above, top right) is an award-winning director and executive producer of documentaries who has worked across digital and major terrestrial TV channels on such titles as Kids Behind Bars (ITV), Grace Neutral Beyond Beauty (Vice on TV), Acid Attacks (VICE/BBC). Most recently, she was global executive producer at VICE, overseeing all digital channels in the UK, and i-D globally. In 2018 she was recognised for ‘outstanding achievement’ in Campaign magazine's list of female leaders defining creativity.  

Yoni Lappin is a London-based filmmaker and photographer known for his character studies of youth culture and collaborations with cutting-edge performers including A$AP Rocky, Mura Masa, Octavian and NAO. Yoni launched himself onto the promo scene with his genre-defining video for Mura Masa and A$AP Rocky’s Love$ick, which has had more than 50 million views. He’s also worked in fashion and commercials, creating spots for Converse, adidas, Vogue and Nowness.