Cadbury's: Secret Santa

Cadbury is encouraging the nation to embrace their generous side and become Secret Santas this Christmas, in a just-sweet-enough spot created by VCCP London. 

In the film, directed by Tony Barry via Knucklehead, we see people from all walks of life delivering sweet treats, from a simple bar of Dairy Milk to a box of Heroes, while keeping their identity secret under a Santa mask.  

The campaign is supported by experiential activity, with mini "post offices" set up around the country allowing customers to pick a Cadbury product to send to a loved one.