Lynx: Shave ASMR Tutorials: Balls; Legs; Chest

Lynx is promoting its shower and shave foam range in a new series of spoof instructional films that poke fun at the ASMR trend.  

Created by 72andSunny Amsterdam and directed by Cloé Bailly via Caviar, the 'shavetorials’, are aimed at ‘shave curious’ men who want to have fun, be inquisitive, explore the sensory experience of body hair removal (eh?) and express their individuality – all with a healthy dose of humour. 

In a trio of four-minute films – Balls [top], Legs and Chest – the viewer is taken on a soothing ASMR experience guided by the affable and softly spoken host, Matthew, who offers advice on how best to shave different male body parts. Watch out for the amusing proxy for testicles.

Stay tuned for a director Q&A with Cloé Bailly.