Aero Film Launches Aero Studios in New York

Sara Eolin EP of Aero Film.

Aero Film, the bicoastal US production company, is expanding its presence in New York and launching a division called Aero Studio to handle visual effects and post production work, located at 835 Broadway.

Until now Aero Film's New York office has been primarily for live action, says Sara Eolin, Aero's New York EP. "Most of our live action work happens out of our L.A. office or overseas, but we've been increasing the amount of production we do in New York now that we have more New York-based directors."

According to Eolin, launching the CGI/animation studio in New York means "being able to service clients from live-action through VFX, while also enhancing the work of all our directors." Eolin says that Aero Studios will be overseen by New York-based Director Sam O'Hare. The office will also be home to the directing team Markus Klinko & Indrani and veteran Director Gary McKendry, who's just coming off his first feature, "The Killer Elite."

"Sam brings with him an extensive knowledge of CGI and can also shoot all the live action, and then act as the lead CGI artist on all aspects of a job," adds Eolin.  "With our new capabilities, our goal is now to pursue more CGI-heavy projects, which we can handle under one roof and keep productions contained under the Aero umbrella. This extends beyond just Sam's projects, to all of our directors' work. And this doesn't just apply to live-action; we can produce full CGI projects as well, everything from end tags and project demos to a full-up, photo-real CG film."

Director Sam O'Hare of Aero Film.

Eolin, who'd been on the agency side for over 12 years before she started at Aero Film in November of 2009, knows all too well about the problems inherent in any complex job. "So often I'd see conflict between the post house and the live action team as to how many shots were in the estimate and how they should best be handled," she recalls. "So now we're able to troubleshoot all those kinds of potential problems from a much earlier standpoint, because it's being managed by the same person. If Sam says it, he means it, as he'll be the one doing it." 

Eolin notes that ninety percent of Aero's work is commercials. "We also do some TV and documentaries, but commercial production is our mainstay, so this expansion is going to have a big impact," she states. "We do campaigns for everyone from Fidelity Investments to Outback Steakhouse. Sam, who's worked on Lunesta for the past two years, is currently wrapping a photo-real video of the new Whitney Museum for Ogilvy, which showed at their groundbreaking ceremony."

Published 25 May, 2011