AICP Conference Tackles Key Issues
The AICP's second conference includes a SourceEcreative client panel with Nick Felder of Coca-Cola (at left) taking part.
AICP Conference Set to Tackle Business, Workflow
and Creation of Ad Content
The association's second conference includes a SourceEcreative client panel
with Nick Felder of Coca-Cola, Mark Huffman of P&G and Mike Stewart of A-B.
Digital workflow, digital production, new outlets for advertising content, managing talent, getting a glimpse inside the client perspective and, of course, a morning dose of Joe Pytka - all this and more will be offered up at the 2011 AICP Conference. Now in its second year and expanded to two days, the event kicks off on Wednesday, October 26 at the Times Center in New York City.
The first day of the conference, dubbed the "Digital Day," will focus on digital production and workflow issues, while the second day of the conference, dubbed "The Big Picture," will focus on issues facing producers, agencies and clients. Among the panels slated for that day is The Client POV: Where Production for Agencies and Brands is Heading. Moderated by SourceEcreative's Anthony Vagnoni, it will include Nick Felder, Group Director, Film & Music Production, Global/Corporate, The Coca-Cola Company; Mark Huffman, Advertising Production Manager, Procter & Gamble; and Mike Stewart, Broadcast Production Manager, Anheuser-Busch.
The conference's Digital Day will include a workshop on new digital workflow patterns that will concentrate on the basics of capturing and handling digital assets from production through the post process. It includes a session titled Spotlight on Digital Filmmaking: How New On-Set Tools and Techniques are Transforming Commercial Production, presented by ICG, the International Cinematographers Guild, and moderated by noted cinematographer Steve Poster, National President of ICG.
The second half of day one will be devoted to digital production issues in a series of panels programmed by AICP Digital. It kicks off with Standards and Practices in Digital Production, in which members of the AICP Digital Board, along with agency counterparts, will discuss the recently released AICP Digital production agreement. Moderated by Bob Nelson, EP at QuietMan, the session will include Nadia Blake, Dir. of Broadcast Production, Publicis; Dustin Callif, Executive Producer-Digital, Tool; Gary Grossman, Dir. of Broadcast Production, Merkley & Partners; Chip Houghton, Managing Director, Imaginary Forces; Tanya LeSieur, Dir. of Integrated Production, Saatchi & Saatchi; and Danny Rosenbloom, Managing Director, Brand New School.
Following that panel is The Rise of the Creative Technologist, which examines the new role of the Creative Technologist who works in collaboration with creative teams to ensure that concepts can be executed in the digital sphere. Tool's Callif will be on this panel, as will Husani S. Oakley, Technology Director at Wieden + Kennedy in New York and Neil Voss, Creative Technologist, MPC Digital.
Day two opens with Joe Pytka: A Look at the Past, Present & Future, delivered by the director himself, in his own inimitable style.
Other "Big Picture" panels, in addition to SourceEcreative's Client POV session, include The New Broadcasters, which examines how new media outlets are shaping the delivery of content and advertising to consumers. Speakers include Skip Bronkie, Communication Designer, Facebook; Peter Jordan, Storyteller, Facebook; and Greg Rivera, Director of the Microsoft Interactive Entertainment Advertising Business Group.
Developing & Managing New Talent focuses on finding and nurturing new talent. Moderated by RSA Executive Producer Tom Dunlap, this panel includes Dana Balkin of Resource, Matt Factor of Skunk, Pelle Nilsson of B-Reel, Jerry Solomon of Epoch Films and Y&R's Executive Director of Content Production, Lora Schulson.
Lawyers on the Clock, a reprise of a popular seminar presented at last year's conference, features legal experts who'll sound off in rapid succession to identify and address the most important legal issues facing production companies, agencies and marketers. Among the attorneys taking part will be Adam Cohen of Kane Kessler; Douglas Emhoff of Venable; Jeffrey Greenbaum of Frankfurt Kurnit Klein & Selz; Douglas J. Wood of Reed Smith and Roberta Wolff.
In Meet the Procurers, AICP President and CEO Matt Miller will conduct a twenty minute roundtable with Brett Colbert, the newly-named Chief Procurement Officer at MDC and formerly Global Manager of Procurement for A-B InBev, and Melissa Sassi, Director, Marketing and Communications and Sourcing and Vendor Management at Blackrock.
A Look at Industry Etiquette examines the often-fractious pas de deux companies, agencies and directors often go through during the bidding process. Moderated by Kerstin Emhoff of Prettybird, the panel includes Craig Allen, Broadcast Production Director, Venables, Bell & Partners; Joe Calabrese, Dir. of Content Production, Deutsch, New York; Tracie Norfleet of RSA; Shelly Townsend of Skunk; Dan Blaney, Sr. Producer, Wieden + Kennedy, New York; Nicky Furno, Executive Producer, Leo Burnett and Roger Zorovich of Moxie Pictures
The event wraps up with a presentation on the new AICP Green Initiative. Bonnie Goldfarb, EP of Harvest Films and chair of the AICP's CARE Committee, will unveil the organization's enhanced Green Production Guidelines and carbon reduction goals and will outline the training programs production teams will need to undertake to ensure a comprehensive approach to sustainable commercial production.
For more information on the conference, click here. To register, click here.
Published 21 October, 2011
