AICP Show Honor Best Commercials of the Year

AICP Show Honor Best Commercials of The Year



The AICP Show: The Art & Technique of the American Commercial premiered at The Museum of Modern Art (MoMA) in New York City, closing out AICP Week, a celebration of advertising in the motion image, which also included the debut of the AICP Next Awards at the NYU Skirball Center, and the return of the AICP Directors Lectures Series at MoMA. Two thousand members of the advertising, marketing and production industries attended the debut of the AICP Show. Serving as chair of this year's Show was Michael Di Girolamo, Partner/Executive Producer of Station Film. Following its premiere at MoMA, the Show will tour museums and cultural institutions around the country and abroad.  This year's honorees – along with the entire Show archive – are available for viewing at www.aicpshow.com.  Each year, the honored work becomes a part of the archives of the Department of Film at The Museum of Modern Art. The collection now numbers over 1,500 pieces of advertising in the motion image.
 
Each category of the Show may have up to three honorees, with the exception of Advertising Excellence/Single Commercial and Advertising Excellence/Campaign, which may have only one honoree each, making those pieces "Best in Show."  DirecTV's "DirecTV Cable Effects" campaign - comprising the spots "Funeral," "Platoon," and "House," all directed by Tom Kuntz of MJZ via Grey – was honored in Advertising Excellence/Campaign. "Best Job" for Procter & Gamble out of Wieden+Kennedy and directed by Alejandro Gonzalez Inarritu of Anonymous Content, was honored for Advertising Excellence/Single Commercial. A Curator's Recognition was given to Nike's "Jogger," out of Wieden+Kennedy, and directed by Lance Acord of Park Pictures. The recognition is bestowed by a unanimous vote of the Curatorial Committee for a piece that would otherwise not be included in this year's archive.  In the AICP Next Awards, the Most Next honor went to R/GA's Nike "Nike+ Fuelband." The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing.

The most honored production company was MJZ, with eight honors, followed by Biscuit Filmworks with six honors. Anonymous Content and Rattling Stick each received five honors, while Hungry Man, Imperial Woodpecker, and Uber Content each had three honors.  Among directors, Ringan Ledwidge of Rattling Stick had the most honors, with five, followed by Alejandro Gonzalez Inarritu of Anonymous Content (4); Tom Kuntz of MJZ (4); and Tim Godsall (3). On the agency front, Wieden+Kennedy topped the honors with 17, followed by BBH (7); McCann (5); R/GA (5); and DDB (4).
 
The Art & Technique of the American Commercial has a bifurcated judging system, which begins with a series of judging panels featuring over 400 judges from across the country and around the world, with experts in various fields judging work across the 23 categories. The process culminates in the meeting of the Curatorial Committee, which is the final arbiter in the disposition of the Show, confirming eligibility and appropriateness to category. 
 
The AICP Show reel features custom-designed graphics by Logan, with an original score by tonefarmer, and sound design by Henryboy. The Show Sponsor piece was created by The Mill with a score by HUM Music.
 
On display during the gala reception for the AICP Show were several media stations from longtime AICP collaborator and sponsor McCann Systems, featuring cutting edge experiential technology from X20 Media.  Guests were able to take advantage of MoMA's offerings, with access to the museum's permanent collection, as well as an exhibit of Claes Oldenburg's work.
 
The AICP Show sponsors help make the Show possible. AICP's Partners, who support all AICP events throughout the year, are: CAPS, Deluxe, and Universal Studios. Its Supporting Partners are Anthem Blue Cross and Sony Pictures Studios.  The Show Corporate Leader is the Directors Guild of America (DGA). The Corporate Benefactors are: Advertising Age, Aspen Travel, Creativity, Hello World Communications, International Digital Centre, Inc., Istros Media Corporation, Logan, The London Hotels, McCann Systems, Nice Shoes, SHOOTMagazine/SHOOTonline,  SourcEcreative, and Zester. Corporate Patrons: Arenson Prop Center; COLOR: An Audio Production Company; Entertainment Partners; Frankfurt Kurnit Klein & Selz; Henryboy, HUM Music, Kodak, shots, Spot Welders, The Mill, tonefarmer, and VCU Brandcenter.

After its debut at MoMA, the Show goes on tour across the United States and abroad. The Show will screen in Los Angeles on July 24; in San Francisco on September 18; in Austin on September 26; Atlanta on October 10; Dallas on  October 17; and in Chicago on November 21.  The dates for Minneapolis, Miami and Richmond will be posted on aicp.com as they become available.

Production Companies On Honored Spots
 
8 Honors – MJZ
Advertising Excellence/Campaign – DirecTV "Funeral," "Platoon," and "House"
Advertising Excellence/International – Carlton Draught "The Chase"
Visual Style – Old Spice "Pokerface"
Cinematography – Puma "Surfing"
Humor – Old Spice "Terry Crews Muscle Music"
Performance/Dialogue – Volkswagen "Get Happy"
Copywriting – Mars Chocolate North America/Snickers "Horseless Headsman"
Musical Arrangement – Volkswagen Beetle "Sunny Side"
 
6 Honors – Biscuit Filmworks
Direction – Southern Comfort "Beach"
Animation – DirecTV "Troll"
Humor – ESPN It's Not Crazy It's Sports "The Name"
Original Music – Jordan "Cut Through LA"
Next/Viral/Web Film – Southern Comfort "Beach"
Next/Viral/Web Film – Jordan "Cut Through LA"
 
5 Honors – Anonymous Content
Advertising Excellence/Single Commercial – Procter & Gamble "Best Job"
Direction – Procter & Gamble "Best Job"
Production – Procter & Gamble "Best Job"
Editorial – Procter & Gamble "Best Job"
Performance/Dialogue – Nike "Voices"
 
5 Honors – Rattling Stick
Advertising Excellence/International – The Guardian "Three Little Pigs"
Direction – Axe "Susan Glenn"
Visual Style – Axe "Susan Glenn"
Copywriting – Axe "Susan Glenn"
Next/Integrated Campaign – Axe "Susan Glenn"
 
3 Honors –@radical.media
Cinematography – Dick's Sporting Goods "Every Pitch"
Copywriting – Ragu "Cheek"
Musical Arrangement – The Lincoln Motor Company "Beck Reimagines David Bowie's Sound & Vision"
 
3 Honors – Hungry Man
Editorial – Grey Poupon "The Chase"
Performance/Dialogue – Google Chrome "Jess Time"
Agency Art Direction – Grey Poupon "The Chase
 
3 Honors – Imperial Woodpecker
Visual Effects – Nike "Vapor Trail"
Agency Art Direction – ESPN It's Not Crazy It's Sports "Born Into It"
Sound Design – Adidas "Wake Up"

3 Honors – Uber Content
Low Budget – Dollar Shave Club "Our Blades Are F*ckin' Great" (co-production with Paulilu)
Low Budget – Expedia "Find Your Understanding"
Next/Viral/Web Film – Dollar Shave Club "Our Blades Are F*ckin' Great" (co-production with Paulilu)


2 Honors Each
BUCK
Furlined
Park Pictures
Uber Content
Smuggler
Tool
 
1 Honor Each
Caviar Content
The Famous Group
InTheMo
Locksmith & Republic
Moxie Pictures
O Positive
Partizan
Psyop
Skunk
Station
Supply & Demand
Your Majesty
 
Directors On Honored Spots
 
5 Honors – Ringan Ledwidge
Advertising Excellence/International – The Guardian "Three Little Pigs"
Direction – Axe "Susan Glenn"
Visual Style – Axe "Susan Glenn"
Copywriting – Axe "Susan Glenn"
Next/Integrated Campaign – Axe "Susan Glenn"
 
4 Honors – Alejandro Gonzalez Inarritu
Advertising Excellence/Single Commercial – Procter & Gamble "Best Job"
Direction – Procter & Gamble "Best Job"
Production – Procter & Gamble "Best Job"
Editorial – Procter & Gamble "Best Job"
 
4 Honors – Tom Kuntz
Advertising Excellence/Campaign – DirecTV "Funeral," "Platoon," and "House"
Visual Style – Old Spice "Poker Face"
Humor – Old Spice "Terry Crews Muscle Music"
Performance/Dialogue – Volkswagen "Get Happy"
 
3 Honors – Tim Godsall
Direction – Southern Comfort "Beach"
Humor – ESPN It's Not Crazy It's Sports "The Name"
Next/Viral/Web Film – Southern Comfort "Beach"
 
2 Honors
Lucia Aniello
BUCK
Bryan Buckley
Bia Flecha
Alec Helm
Bjorn Ruhmann
Fernado Sanches
Stacy Wall
 
1 Honor
Lance Acord
Steve Ayson
Charles Bae
Ben Blank
Fredrik Bond
Nanette Burstein
Derek Cianfrance
Seb Edwards
Brendon Gibbons
Craig Gillespie
John Hillcoat
Chris Milk
Steve Miller
Noam Murro
Joshua Neale
Anders Nilsson
The Perlorian Brothers
Psyop
Augustus Punch
Charlotte Rabate
Eliot Rausch
Mark Romanek
Henry-Alex Rubin
Paul Santana
David Shane
Mark Zibert
 
 
Most Honored Advertising Agencies
 
17 Honors - Wieden+Kennedy
Advertising Excellence/Single Commercial – Procter & Gamble "Best Job"
Direction – Procter & Gamble "Best Job"
Production – Procter & Gamble "Best Job"
Editorial – Procter & Gamble "Best Job"
Performance/Dialogue – Nike "Voices"
Direction – Southern Comfort "Beach"
Visual Style – Old Spice "Pokerface"
Visual Effects – Nike "Vapor Trail"
Humor – ESPN It's Not Crazy It's Sports "The Name'
Humor – Old Spice "Terry Crews Muscle Music"
Agency Art Direction – ESPN It's Not Crazy It's Sports "Born Into It"
Original Music – Jordan "Cut Through L.A."
Original Music – Nike "Greatness"
Next/Integrated Campaign – Laika "ParaNorman"
Next/Website/Microsite – Laika "ParaNorman"
Next/Viral/Web Film – Southern Comfort "Beach"
Next/Viral/Web Film – Jordan "Cut Through LA"
 
7 Honors – BBH
Advertising Excellence/International – The Guardian "Three Little Pigs"
Direction – Axe "Susan Glenn"
Visual Style – Axe "Susan Glenn"
Copywriting – Axe "Susan Glenn"
Cinematography – Johnnie Walker "Morning"
Performance/Dialogue – Google Chrome "Jess Time"
Next/Integrated Campaign – Axe "Susan Glenn"
 
5 Honors – McCann
Production Design – Sony Xperia "Frames"
Design – Sony Ericsson "Made of Imagination"
Next/Social – The Park & Crump Law Firm, "#millionhoodies for Trayvon Martin"
Next/Mobile – Inter IKEA Systems "The 2013 IKEA Catalog Application"
Next/Product Integration – General Mills "Nature Valley Trail View"
 
5 Honors – R/GA
Most Next – Nike "Nike+ FuelBand"
Next Integrated Campaign – Nike "Nike+ FuelBand"
Next Mobile – Google "Livable"
Next Mobile – Nike "Nike+ FuelBand"
Next Social – Nike "Nike Primetime"
 
4 Honors – DDB
Public Service Announcement – Water Is Life "First World Problems Anthem"
Next/Social – Water Is Life "Hashtag Killer Case Study"
Next/Cause Marketing – Water Is Life "Hashtag Killer Case Study"
Next/Experiential – Faile Art Series "NYC Ballet"
 
 
2 Honors
180LA

 
BBDO New York
Crispin Porter + Bogusky
DDB
Deutsch
Grey
Leo Burnett Tailor Made
The Martin Agency
Rokkan
String Theory 
 
1 Honor
Anomaly
Barton F. Graf 9000
Clemenger BBDO
Division of Labor
Dollar Shave Club
Droga5
Google Creative Lab
Hudson Rouge
Leo Burnett
Ogilvy
Sid Lee Paris
TAXI
Y&R
 
Most Honored Brands
 
6 Honors – Nike
 
4 Honors – Procter & Gamble

4 Honors – Axe
 
3 Honors - Google
 
2 Honors Each
DirecTV
Dishonored
ESPN
Good Books
Grey Poupon
Old Spice
Southern Comfort
Volkswagen
 
1 Honor Each
Coca-Cola
Dell
Dick's Sporting Goods
Google Chrome
Jameson Irish Whiskey
Johnnie Walker
Mars Chocolate North America/Snickers
Puma
Ragu
Sony Ericsson
Sony Xperia
Ubisoft

 
Further information is available at www.aicpshow.com or by calling 212-929-3000.

Published 7, June 2013