Air Wick teams up with WWF to plant 50 million square feet of wildflowers

Bringing an eco-vision to life, Havas New York and Air Wick, in partnership with the World Wildlife Fund (WWF), created One Square Foot Super Bloom Park. A ‘park’ made from just one square foot of wildflowers. 

The tiny park depicts a greater vision for the campaign, showing that all efforts, big or small, can make for a better ecosystem.

To help restore the largest ecosystem in the United States, the campaign extends until 1 June with Air Wick sending free wildflower seeds to people who share a photo of wildflowers on their social feed using the hashtag #SquareFootSuperBloom. 

For every photo shared, the two brands will plant one square foot of wildflowers in the Northern Great Plains.

As of 2021, Air Wick and the WWF have planted 50 million square feet of wildflowers and the collective partnership is continuing to strive towards the mission of reseeding one billion square feet of native wildflower and grassland habitats in the Northern Great Plains, a region that’s experienced over 33 million acres of habitat loss since 2009.