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Anthea Benton directs Vodafone iPhone 12 Pro campaign

by shots News on 12^th November 2020

The Fresh Film director Anthea Benton directs the nuances in anticipation, and the variety of ways people release their excitement in unwrapping the sealed box and holding the latest iPhone.

Vodafone’s latest campaign from Team Red at Ogilvy breaks, with Anthea Benton directing.

To celebrate Vodafone’s best trade-in offer yet on the new iPhone 12 series Anthea has curated a red Vodafone world that brings to life the anticipation and excitement of receiving a new iPhone.

Through three individual characters the films demonstrate the nuances in anticipation, and the variety of ways people release their excitement in unwrapping the sealed box and holding the latest iPhone.

Anthea said of the work: ‘Just completed three spots for Vodafone working with Jamie Romainand Dan Shone @ Team Red. A brilliant opportunity to explore great production design and sweet performances in these witty stories from modern Britain; three Apple lovers excitedly anticipating the arrival of their hot new iPhone 12 Pro.’

Vodafone – Football Fan

Credits

Agency Ogilvy & Mather/London
Production Company Fresh Film/UK

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Credits

Agency Ogilvy & Mather/London
Production Company Fresh Film/UK
Sound Wave Studios/London
Executive Creative Director Nicholas Wittenberg
Creative Director Dan Shone
Creative Director Jamie Romain
Post Supervisor David Clifton
DP Will Bex

Managing Director Kim Griffin
Producer Simon Petter
Production Manager Alex Yiaxis
Sound Designer Parv Thind
Editor Nick Lofting
Colorist Ben Rogers

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