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In celebration of the 20th anniversary of the release of Lord of the Rings: The Fellowship of the Ring, AT&T exposes the harsh reality of when your upload speeds let you down during an important moment with a new regional spot for its Fiber service starring Elijah Wood.
The spot, titled Super Fan, features Elijah Wood video chatting with a group of fans eager to ask their questions. But, when PreciousBaggins25 starts to speak, slow upload speeds cause his video to freeze, missing his chance. The spot goes on to highlight the up to 20x upload speed advantage of AT&T Fiber versus cable internet.
The 30-second spot directed by Radical Media's Steve Miller debuted February 7th in select regional markets with AT&T Fiber service and also air during the AT&T Pebble Beach Pro-Am next weekend. It will also be supported with paid and organic social media on AT&T channels.
Credits
View on- Agency BBDO/New York
- Production Company RadicalMedia/USA
- Director Steve Miller | (Director)
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Credits
View on- Agency BBDO/New York
- Production Company RadicalMedia/USA
- Director Steve Miller | (Director)
- Chief Creative Officer David Lubars
- Chief Creative Officer Matt MacDonald
- Executive Creative Director David Povill
- Executive Creative Director David Cuccinello
- Creative Director Joey Monteverde
- Creative Director EJ Lee
- Group Executive Producer Julie Collins
- Chief Creative Officer Valerie Carlson
- Executive Creative Director Frank Dattalo
- Group Creative Director Christiaan Welzel
- Creative Director Kathryn Whiteside
- Associate Creative Director Eric Jorgensen
- Associate Creative Director Cameron Benedict
- Copywriter Chantal Miyagishima
- Designer Taylor Lumley
- Executive Producer Sydney Woodman
- Producer Cale McArthur
- Ad Agency Critical Mass/Calgary
- Designer Will McKeown
- HP Alissa Hansen
- DP Peter Donahue
- Executive Producer Donna Portaro
- Edit Company Cosmo Street/New York
- Editor Tom Scherma
- Assistant Editor Alex Mihailovic
- Executive Producer Yvette Cobarrubias
- Finishing/Conform LVLY
- Executive Producer Bryce Edwards
- Colorist Chris Ryan / (Colorist)
- Audio Post/Sound Design Lime Studios
- Executive Producer Susie Boyajan
- Audio Producer Kayla Phungglan
- Audio Mixer Zac Fisher
- Graphics LVLY
- Executive Producer Andrew Tucci
- Senior Producer Scott Lilly
- Line Producer Carla Tate
- Producer Chelsea Spensley
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBDO/New York
- Production Company RadicalMedia/USA
- Director Steve Miller | (Director)
- Chief Creative Officer David Lubars
- Chief Creative Officer Matt MacDonald
- Executive Creative Director David Povill
- Executive Creative Director David Cuccinello
- Creative Director Joey Monteverde
- Creative Director EJ Lee
- Group Executive Producer Julie Collins
- Chief Creative Officer Valerie Carlson
- Executive Creative Director Frank Dattalo
- Group Creative Director Christiaan Welzel
- Creative Director Kathryn Whiteside
- Associate Creative Director Eric Jorgensen
- Associate Creative Director Cameron Benedict
- Copywriter Chantal Miyagishima
- Designer Taylor Lumley
- Executive Producer Sydney Woodman
- Producer Cale McArthur
- Ad Agency Critical Mass/Calgary
- Designer Will McKeown
- HP Alissa Hansen
- DP Peter Donahue
- Executive Producer Donna Portaro
- Edit Company Cosmo Street/New York
- Editor Tom Scherma
- Assistant Editor Alex Mihailovic
- Executive Producer Yvette Cobarrubias
- Finishing/Conform LVLY
- Executive Producer Bryce Edwards
- Colorist Chris Ryan / (Colorist)
- Audio Post/Sound Design Lime Studios
- Executive Producer Susie Boyajan
- Audio Producer Kayla Phungglan
- Audio Mixer Zac Fisher
- Graphics LVLY
- Executive Producer Andrew Tucci
- Senior Producer Scott Lilly
- Line Producer Carla Tate
- Producer Chelsea Spensley
