ATK PLN Envisions A Vivid Visual World Of Digital Communication For AT&T Business
Spot helmed by Emmy Award-winning director Jose Gomez.
Newly-launched strategic creative group ATK PLN creates a stylized digital world in a new campaign for AT&T Business out of Hearts & BBDO Dallas.
ATK PLN fused its in-house design and live-action talent to create a hyper-realistic simulation of of the rapid and seamless connections that AT&T’s FlexWare provides for businesses. In a new :15 campaign spot, helmed by Emmy Award-winning director Jose Gomez, viewers are whisked through a visual escape of today’s crowded digital space and are dropped into a model of an uncongested world with open and harmonious communication channels. This award-winning campaign also include two additional spots that artfully showcase the precision and sophistication of the advanced technology.
ATK PLN utilized Cinema 4D’s X-Particle plugin to create an engaging, CGI-rich spot with high quality visuals that blur the lines between fiction and reality to paint the beauty of AT&T’s vision.
