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the chocolate bar – Life Happens... Chocolate Helps - Taxi

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You'd think the concept of a woman potentially careering off a cliff in an out-of-control car wouldn't necessarily relate to a restaurant specialising in sweet treats... but you'd be wrong.

In Aziz Aljasmi's Life Happens... Chocolate Helps film, the delicious allure of a cocoa snack helps a rider ignore the danger she is in.

Created by Beattie+Dane to promote The Chocolate Bar, a Kuwaiti chain famous for their desserts and cakes, this amusing take on the power of taste is a bar above.

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