BBDO Düsseldorf Creates Keys Of Hope
BBDO Düsseldorf has developed a moving fundraising campaign which draws attention to the dramatic plight of Syrian refugees.
The central platform of the campaign is the microsite www.keys-of-hope.org, which contains relevant information and enables the user to make a donation to Caritas for its disaster and emergency aid programs in Syria and neighboring countries. Working alongside locally based partner organizations on the coastal strip and in other towns and cities within Syria, Caritas International provides support and assistance for the victims of violence as well as urgently needed aid.
"Keys of Hope" presents the plight of individual Syrian refugees in the form of ten emotional videos. One of these persons is Nagua Al Sabuni from the Syrian town of Harasta – she fled after tanks had launched an attack on her home town. She says: "I kept the house key because I hope I can return there some day." Each of the refugees' dramatic stories is also being circulated in the social media in order to attract attention to the campaign platform and consequently to the distressful situation of these people driven from their homeland.
The aid project also includes three TV spots. These films, made in collaboration with the Cobblestone film production company, have been shown on wide-coverage TV channels, including RTL and ProSieben.
